MacGuffin magazine subscription

From the publisher

MacGuffin is one of our favourite biannual art and design magazines. With each issue based around a single object, MacGuffin magazine is a platform for fans of inspiring, personal, unexpected, highly familiar or utterly disregarded things. Widely recognized as a fabulously designed and immaculately researched design & crafts biannual, it is an indispensable resource for all those who want backstage information about the life of things.

We thiiiiink the name might come from the MacGuffin effect. In fiction, a MacGuffin (sometimes McGuffin) is an object, device, or event that is necessary to the plot and the motivation of the characters, but insignificant, unimportant, or irrelevant in itself.... The MacGuffin technique is common in films, especially thrillers. Cool huh?